In 2016, three figures were designed for Converse’s Jack Purcell line. The overall concept centers on “cultural icons who love wearing Jack Purcell” — with the shoes serving as the figures’ heads and the signature “smile” (the iconic opening) as their mouths. The eye-catching design echoes Jack Purcell’s brand proposition of “Not everyone gets it”. Each figure stands 15cm tall with movable limbs.

• Role:  Concept / Art Director / 3D design