In October 2021, I collaborated with spatial designers to deliver the Xintiandi POP-UP space. The main challenge was to transform a compact venue into multiple settings across three days, including media events, limited product showcases, DIY workshops, street dance performances, apparel displays, and interactive installations. I was responsible for the overall creative concept and visual design, ensuring a cohesive brand experience and strong visual impact across all scenarios.

• Role:  Concept / Art Direction / Design
• Agency: WISPARK