As a running enthusiast with 20 years of experience, I designed a logo and apparel concept for an independent running brand. While running originated in the West, my aim was to embed the cultural essence of China’s western regions. The logo was inspired by the Buddhist Swastika Dharma Wheel, merging its spinning form with the motion of running legs. This symbolizes endurance and perseverance in sport, while reflecting a distinct Chinese identity.

• Role:  Concept / Art Direction / Design