李炯杰 Casper Li

拥有 20+ 年广告创意经验与 10 年潮流运动品牌设计经验，擅长将潮流文化与商业目标融合，制定产品上市创意策略与视觉方案。工作涵盖从视觉体系构建（美术指导、拍摄与后期）、零售空间设计（旗舰店与快闪店），到限定系列开发（概念与图案设计）。通过与市场团队及代理商的紧密合作，持续将创意转化为兼具传播力、市场影响力与文化共鸣的视觉呈现，确保成果既具卓越表现力，又高度契合品牌战略。

With 20+ years in advertising and 10 years in sportswear and streetwear design, I specialize in merging street culture with business goals to craft go-to-market creative strategies and visual solutions. My work spans visual system development (art direction, production, post-production), retail space design (flagship and pop-up), and limited-edition collection creation (concept and graphics). By collaborating closely with marketing teams and agencies, I consistently translate ideas into visuals that deliver communication clarity, market impact, and cultural resonance—ensuring every execution is both visually compelling and strategically aligned.