For the Converse X Moncler X Fragment triple-collaboration POP-UP event, I printed all three brand logos and key event messages on music festival-style black balloons. This transformed the retail space into a lively music festival atmosphere, where media and consumers could play and interact. The concept also echoed designer Hiroshi Fujiwara’s deep passion and dedication to music.

• Role:  Concept / Art Direction / Design
• Agency: WISPARK