For Converse’s 2022 Year of the Tiger collection, I led the creative process from product concept to graphic design, covering both footwear and apparel. The concept drew on the element of Water from the Five Elements, merging its fluidity with the strength of tiger stripes—expressing the duality and versatility of Converse canvas creativity. Notably, I incorporated four traditional Chinese ink-painting interpretations of water, fusing them with tiger patterns to create a culturally distinctive and visually powerful design.

• Role:  Creative Concept / Art Director / Graphic Designer